Men underwear blog Canada
By men underwear canada
August 21th 2011
What To Look-Out For When Shopping For Mens Underwear
Mens underwear has been an important loin cloth since it’s invention in the thirteenth Century. At first, it was used as a loin cloth but was later developed into an inner wear. It largely shows just much revolution there has been in this sector which is changing on a daily basis due to market demand preferences for this item.
Today, mens inner-wear has become an important part of a man’s wardrobe, which shows that men tend to value what they wear nowadays. It is also based on the fact that men want to look nice always. However, the ability to buy what you fancy largely depends on one’s financial capability. There has been a growing trend of women shopping for their husband’s underwear and girls are doing the same for their boyfriends. This is one of the reasons behind the growth of underwear in our modern societies.
The inner wears usually come in different styles but the cost will depend on the material used for the production process. The most common materials used are silk, nylon and polyester. It is this quality that also determines the price charges at the point of sales. Some underwear are cheaper because of their low quality materials and are not comfortable to wear.
It is important to purchase inner wears that are more comfortable to wear and are longer lasting. You need to buy something that is of the right size and can fit well into your body. There are different quality clothing brands and designer inner wears that have emerged which you can go for and each choice will greatly depend on your taste and preference.
The best idea is to go for an item that you are most comfortable wearing and which is also durable. You also need to consider an inner wear that fits well with your body shape and comfortable to walk while wearing. The demand for mens inner-wear is due to the large amount of designer clothes that has infiltrated in the markets and clothing industry at large. These brands are manufactured to reflect the personalities and professions of the intended users. This is what makes the difference when it comes to the selection of what inner wears you want.
In 1990, the longer shaped type of boxers were re-designed to a shorter and tighter size-short that could be worn in different occasions. Another type of male loin cloth is the bikini which was inverted in the 1940 and commonly worn in the southern American. Thongs and G strings are also very popular and are dressed mostly by the exotic dancers. They are commonly dressed with tight trousers.
Apart from the boxers, there is also mens bikini. This was first introduced into the markets in 1940s, but was more confined to the Southern Americans. This was followed by G strings and thongs which were popularly used for exotic dancers and were matched with tight trousers. They can be found in most underwear stores.
This was followed by the invention of G strings and thongs worn with tight trousers, though they were largely used by exotic dancers. The best underwear designs are those ones which are made with environmentally friendly materials like organic silk, French lace and organic cotton. These can be found in numerous underwear stores.
Founded in 2008, Underwear store that are colourful and trendy are available online.
TAGS
men underwear, underwear store, fashion, shop,
Mens underwear has been an important loin cloth since it’s invention in the thirteenth Century. At first, it was used as a loin cloth but was later developed into an inner wear. It largely shows just much revolution there has been in this sector which is changing on a daily basis due to market demand preferences for this item.
Today, mens inner-wear has become an important part of a man’s wardrobe, which shows that men tend to value what they wear nowadays. It is also based on the fact that men want to look nice always. However, the ability to buy what you fancy largely depends on one’s financial capability. There has been a growing trend of women shopping for their husband’s underwear and girls are doing the same for their boyfriends. This is one of the reasons behind the growth of underwear in our modern societies.
The inner wears usually come in different styles but the cost will depend on the material used for the production process. The most common materials used are silk, nylon and polyester. It is this quality that also determines the price charges at the point of sales. Some underwear are cheaper because of their low quality materials and are not comfortable to wear.
It is important to purchase inner wears that are more comfortable to wear and are longer lasting. You need to buy something that is of the right size and can fit well into your body. There are different quality clothing brands and designer inner wears that have emerged which you can go for and each choice will greatly depend on your taste and preference.
The best idea is to go for an item that you are most comfortable wearing and which is also durable. You also need to consider an inner wear that fits well with your body shape and comfortable to walk while wearing. The demand for mens inner-wear is due to the large amount of designer clothes that has infiltrated in the markets and clothing industry at large. These brands are manufactured to reflect the personalities and professions of the intended users. This is what makes the difference when it comes to the selection of what inner wears you want.
In 1990, the longer shaped type of boxers were re-designed to a shorter and tighter size-short that could be worn in different occasions. Another type of male loin cloth is the bikini which was inverted in the 1940 and commonly worn in the southern American. Thongs and G strings are also very popular and are dressed mostly by the exotic dancers. They are commonly dressed with tight trousers.
Apart from the boxers, there is also mens bikini. This was first introduced into the markets in 1940s, but was more confined to the Southern Americans. This was followed by G strings and thongs which were popularly used for exotic dancers and were matched with tight trousers. They can be found in most underwear stores.
This was followed by the invention of G strings and thongs worn with tight trousers, though they were largely used by exotic dancers. The best underwear designs are those ones which are made with environmentally friendly materials like organic silk, French lace and organic cotton. These can be found in numerous underwear stores.
Founded in 2008, Underwear store that are colourful and trendy are available online.
TAGS
men underwear, underwear store, fashion, shop,
Men underwear store blog
August 24th 2011
Boxershorts, Tighty-Whities And Union Suits – A History Of Mens Underwear, The Development Of A Necessity
Mens underwear is not something that you routinely hear a lot of conversations on. The truth is that the subject of what men wear under their pants is one that only comes up briefly between a father and a son or when a husband asks his wife to buy him some new pairs. This subject is, however, one of the most interesting tales of clothing development ever told.
The days of the Loin cloth are well over thankfully but in order to fully understand how men’s underwear has evolved through the ages it’s important to understand the different types and when they developed. Let’s look at the most common types on the market over the years.
In the early days of what could be called the modern age of men’s underwear, things were very simple. Linen drawers with tie-up sides were the only real option. Other choices were woolen knee length underpants and long length of cloth that were wrapped loin cloth style around the groin and tied back onto itself.
The knitting machine changed it all. This machine allowed the creation of knitted smooth fabric in mass quantities, leading to the development of the first mass produced underwear style ever to be sold, the union suit. This one piece garment with a button-up front and flap back soon became the mainstay of undergarment for the vast majority of western society.
The first style of present day men’s underwear was boxer shorts. These, which resemble the trunks worn by professional fighters in the ring and thus named, ushered in a new age for guys skivvies. Today there are two versions, traditional boxer shorts, which have a square cut, conservative styling, larger fly with snaps, and fuller fit and a type known as “boxers” which is have a trimmer fit more fitted cut with shorter legs.
Briefs are known by many names depending on where you live. They are called drawers, underpants, skivvies, and most commonly tighty-whities. This last one is because they are very tight fitted, and usually made of white cotton or cotton and polyester blend. They are also sometimes called jockey shorts, because the origination of the garment was due to the popularity of the newly introduced jockstrap at the time. This is sometimes a point of debate, however, possibly the originators main competitor created the same design, which features a reach in right to left double fabric fly versus the inverted Y shaped fly of original marketed version, two years prior. Interestingly enough, outside of north America the double fabric fly is almost unknown in favor of the “y front” style, lending the garments themselves to be called y fronts instead of tighty-whities.
The 1990s saw a truce in the battle over boxers or briefs with the introduction of the boxer briefs style. This style offers all the advantages of briefs such as being supportive, having a reach in fly, and being made of stretchy material with all the advantages of boxers such as the longer legs, roomier seat, higher rise, and less restricting crotch.
So now you see that mens underwear, while probably one of the most understated items in the world has a rich and interesting history to its development. Think about this the next time you get out of bed and start to pull a pair of your favorites up your legs.
Learn more about the history of Men underwear in our complete review on all you need to know about the best online underwear store
TAGS
men underwear, underwear store, fashion, shop,
But What if You Get Hit by a Taxi?
WHEN Steven Lien, a onetime ski-shop proprietor and information technology specialist in Portland, Ore., dreamed up a small-business venture last year, his friends and family were not even polite about what they thought of his prospects.
“Everyone was like, ‘There’s no way that will work,’ ” Mr. Lien recalled.
Now, almost five months since Under U 4 Men opened its doors on Broadway in the heart of downtown Portland’s business district, Mr. Lien could open a restaurant just to serve humble pie. Instead, he is planning two more branches. His small specialty store, which sells only novel or little-known brands of men’s underwear, has outperformed even his own forecast.
“The store was profitable within 30 days,” he said. “And I didn’t open on Gay Street, U.S.A. I opened on Main Street, U.S.A.”
Novelty underwear, for decades the butt of jokes and the joke of butts, has, in the last two to three years, turned into a serious business, capturing a significant share of the $1.1 billion men’s knit-underwear (that is, excluding boxers) market. In all their goofy glory, briefs in bright colors, zany prints, new materials and daring cuts are undermining the classic white brief’s long-held status as king of the hill. In 2006, white’s share of the market dipped below 50 percent for the first time in decades, if not ever.
It is hard to believe, so eyebrow-raisingly offbeat, and atypically masculine, are many of the selections. The cheery rainbow of colors, 20 in all, at American Apparel. The low-low rise of Go Softwear briefs. Bamboo fabric from C-IN2 and soy-based fabric from 2(x)ist. Oversize race-car prints from Diesel. Soccer graphics in Andrew Christian’s new line. Groovy 1970s-sunset supergraphics on Frank Dandy Superwear. And, unlikeliest of all, the little-boy, Underoos-inspired nuttiness of fire trucks, motorcycles and hot dogs all over Ginch Gonch underwear - they’re fairly crying out to be called underpants.
Not since the Peacock Revolution of the ’60s has there been such variety, all of it going to disprove a cherished maxim of men’s wear: that a man is more loyal to his brand of underwear than to any other article of clothing. Now connoisseurship trumps loyalty. Once-tentative customers now log on to sites like men's underwear store, one of the most comprehensive men’s underwear Web sites, selling brands like Justus Boyz, Wax, Play, Kyle, Artificial Flavor and AussieBum.
“There’s been an explosion in printed underwear, low-rise underwear and different kinds of boxer briefs,” said John Sievers, an owner of International Jock, who said that his business has doubled in three years. Underwear by C-IN2 and Andrew Christian, artfully constructed with seams or straps to make the most of a man’s, um, profile, has done extremely well, he added. “All the Wonderbra sort of technology for men - we sell tons of stuff like that.”
As they say, it’s all about packaging. For American Apparel, that means marketing that is a clash of squeaky clean and slightly raunchy. Picture an unshowered, unshaven guy in a pair of pink briefs with white piping, photographed amateur-style, and you get the idea. Using such imagery, American Apparel has sold more than a million of its briefs in the two years since they were introduced, according to Dov Charney, the line’s founder. “They’re one of our best-selling products now,” he said.
And the wacky Web site for Ginch Gonch (the name is taken from Canadian slang for underwear) offers a YouTube-style wedgie contest and scads of naughty double entendres. The racy-goofy approach is working: Ginch Gonch sold 1.8 million pairs of underwear last year at about $30 each, according to Jason Sutherland, the line’s owner, who said he expects to double that volume in 2007.
“They’re getting away from the old pasty colors,” said Maurice Webb, a infrastructure contractor and an Army veteran based in Iraq, who stumbled onto the Justus Boyz site when searching for new underwear. “They’ve got a lot of fun stuff now. They’re taking notice that there are stylish, daring people out there.”
At first the site - and name - made him nervous, but the desert camo briefs he bought were a hit. “I got a lot of compliments,” he said. “They’re more form-fitting, and they’re also more comfortable.”
His reaction would seem to be shared by many. From 2004 to 2006, sales of men underwear rose 5.3 percent, to 397 million pairs, according to NPD Group, which tracks clothing trends. The gains were from styles in patterns (up 23 percent, to 48 million pairs) and solid colors (also up 23 percent, to 156 million), including the blacks and grays that mainstream makers like Calvin Klein and Hanes added to their lines. Similarly, sales of traditional briefs were down while nontraditional styles - boxer briefs, bikinis and thong styles - were all up.
“It’s becoming very exciting,” said Marshal Cohen, the chief analyst at NPD. “For a long time it seemed like, if you wanted to wear briefs, you couldn’t have any personality.”
The big losers offsetting the gains? White underwear styles fell 9.4 percent in the last two years.
And because underwear is one of the few forms of men’s wear that women buy more of (for men) than men do, Mr. Cohen said the trend would likely continue as the boyfriends and husbands start to replacement-shop for themselves.
IT’S all a far cry from 1951, when C. Willett and Phillis Cunnington wrote, in “The History of Underclothes,” that “man has never used provocative underclothing.” The “plain prose” of men’s underwear, they said, was “in singular contrast to the poetical allurements worn by woman.”
How the sensational 1934 introduction of briefs - then called jock-style, Y-front or bathing-suit underwear because they were styled after a very brief French swimsuit - escaped their notice is puzzling. Especially given that the brief’s popularity (and its encoded meaning as hypermasculine attire) was cemented, in 1938, with the celebrity endorsement as the underwear of choice (in blue) of a nerdy yet steel-built reporter named Clark Kent. (How are the mighty fallen: old-school white Y-fronts recently got a more dubious superhero plug as the costume of Captain Underpants, the chubby middle-aged title character in a children’s books series.)
Just 25 years ago, Calvin Klein took aim at the underwear industry when he turned an Olympic pole-vaulter into his own sexed-up version of Michelangelo’s David, this time in white cotton briefs. Until he sold the company in 2002, Mr. Klein pushed the envelope with provocative campaigns, securing a spot for his Calvins among the top five best-selling underwear brands, where they remain in spite of (or because of) a far tamer marketing strategy.
Now Calvin Klein is the Goliath, and if the slingshots wielded today are more in the spirit of spitballs and water balloons, that’s the idea. This youthful version of masculinity is, while still sexy, far from the ripped and buffed torsos that became a cliché of men’s underwear packaging.
“To me, the man on the Calvin Klein package is the man I am not, and the man I cannot be,” said Mr. Charney of American Apparel. “You know, nerdy is in.”
Daniel Fogg, 27, a marketing manager in Portland who had shopped on Internet sites until he discovered Under U 4 Men, appreciates packaging that is less body-obsessed. “That’s one of the differences with the newer brands,” he said. “It’s not so oversexualized. It can be approached as something fun to shop for at the same time that you buy a pair of shoes or jeans.”
Department stores like Saks Fifth Avenue have heard the call, selling designer underwear from D&G and Dsquared alongside the collections, not in the underwear department. In the last two years Saks has doubled the brands of underwear it carries.
Though sales of specialty underwear were once driven by gay men, that has changed, even if they are still more-daring consumers of new styles. “It’s absolutely not a gay thing,” said Michael Macko, the men’s fashion director at Saks. “Straight guys want to be sexy, too.”
Countering another preconception, he added: “It’s not necessarily a young guy buying them. Who doesn’t want to dress younger? No one wants to think, ‘I want to look old and grumpy.’ They think, ‘I want to look younger and better.’ ”
Indeed, Mr. Cohen of NPD suggested that Viagra was helping to fuel the trend, putting guys who had been benched back in the underwear game. “It’s for young guys as well as the boomer consumer,” he said.
Bruce Steakley, 58, a nurse in McLean, Va., who has bought several colorful briefs from the International Jock Web site, agreed with the assessment. “People who once seemed older no longer do,” he said. In addition to a better fit and comfort, these styles, he added, “are just more fun and more attractive.”
In other words, you are only as old as your underwear.
TAGS
men underwear, underwear store, fashion, shop,
Boxershorts, Tighty-Whities And Union Suits – A History Of Mens Underwear, The Development Of A Necessity
Mens underwear is not something that you routinely hear a lot of conversations on. The truth is that the subject of what men wear under their pants is one that only comes up briefly between a father and a son or when a husband asks his wife to buy him some new pairs. This subject is, however, one of the most interesting tales of clothing development ever told.
The days of the Loin cloth are well over thankfully but in order to fully understand how men’s underwear has evolved through the ages it’s important to understand the different types and when they developed. Let’s look at the most common types on the market over the years.
In the early days of what could be called the modern age of men’s underwear, things were very simple. Linen drawers with tie-up sides were the only real option. Other choices were woolen knee length underpants and long length of cloth that were wrapped loin cloth style around the groin and tied back onto itself.
The knitting machine changed it all. This machine allowed the creation of knitted smooth fabric in mass quantities, leading to the development of the first mass produced underwear style ever to be sold, the union suit. This one piece garment with a button-up front and flap back soon became the mainstay of undergarment for the vast majority of western society.
The first style of present day men’s underwear was boxer shorts. These, which resemble the trunks worn by professional fighters in the ring and thus named, ushered in a new age for guys skivvies. Today there are two versions, traditional boxer shorts, which have a square cut, conservative styling, larger fly with snaps, and fuller fit and a type known as “boxers” which is have a trimmer fit more fitted cut with shorter legs.
Briefs are known by many names depending on where you live. They are called drawers, underpants, skivvies, and most commonly tighty-whities. This last one is because they are very tight fitted, and usually made of white cotton or cotton and polyester blend. They are also sometimes called jockey shorts, because the origination of the garment was due to the popularity of the newly introduced jockstrap at the time. This is sometimes a point of debate, however, possibly the originators main competitor created the same design, which features a reach in right to left double fabric fly versus the inverted Y shaped fly of original marketed version, two years prior. Interestingly enough, outside of north America the double fabric fly is almost unknown in favor of the “y front” style, lending the garments themselves to be called y fronts instead of tighty-whities.
The 1990s saw a truce in the battle over boxers or briefs with the introduction of the boxer briefs style. This style offers all the advantages of briefs such as being supportive, having a reach in fly, and being made of stretchy material with all the advantages of boxers such as the longer legs, roomier seat, higher rise, and less restricting crotch.
So now you see that mens underwear, while probably one of the most understated items in the world has a rich and interesting history to its development. Think about this the next time you get out of bed and start to pull a pair of your favorites up your legs.
Learn more about the history of Men underwear in our complete review on all you need to know about the best online underwear store
TAGS
men underwear, underwear store, fashion, shop,
But What if You Get Hit by a Taxi?
WHEN Steven Lien, a onetime ski-shop proprietor and information technology specialist in Portland, Ore., dreamed up a small-business venture last year, his friends and family were not even polite about what they thought of his prospects.
“Everyone was like, ‘There’s no way that will work,’ ” Mr. Lien recalled.
Now, almost five months since Under U 4 Men opened its doors on Broadway in the heart of downtown Portland’s business district, Mr. Lien could open a restaurant just to serve humble pie. Instead, he is planning two more branches. His small specialty store, which sells only novel or little-known brands of men’s underwear, has outperformed even his own forecast.
“The store was profitable within 30 days,” he said. “And I didn’t open on Gay Street, U.S.A. I opened on Main Street, U.S.A.”
Novelty underwear, for decades the butt of jokes and the joke of butts, has, in the last two to three years, turned into a serious business, capturing a significant share of the $1.1 billion men’s knit-underwear (that is, excluding boxers) market. In all their goofy glory, briefs in bright colors, zany prints, new materials and daring cuts are undermining the classic white brief’s long-held status as king of the hill. In 2006, white’s share of the market dipped below 50 percent for the first time in decades, if not ever.
It is hard to believe, so eyebrow-raisingly offbeat, and atypically masculine, are many of the selections. The cheery rainbow of colors, 20 in all, at American Apparel. The low-low rise of Go Softwear briefs. Bamboo fabric from C-IN2 and soy-based fabric from 2(x)ist. Oversize race-car prints from Diesel. Soccer graphics in Andrew Christian’s new line. Groovy 1970s-sunset supergraphics on Frank Dandy Superwear. And, unlikeliest of all, the little-boy, Underoos-inspired nuttiness of fire trucks, motorcycles and hot dogs all over Ginch Gonch underwear - they’re fairly crying out to be called underpants.
Not since the Peacock Revolution of the ’60s has there been such variety, all of it going to disprove a cherished maxim of men’s wear: that a man is more loyal to his brand of underwear than to any other article of clothing. Now connoisseurship trumps loyalty. Once-tentative customers now log on to sites like men's underwear store, one of the most comprehensive men’s underwear Web sites, selling brands like Justus Boyz, Wax, Play, Kyle, Artificial Flavor and AussieBum.
“There’s been an explosion in printed underwear, low-rise underwear and different kinds of boxer briefs,” said John Sievers, an owner of International Jock, who said that his business has doubled in three years. Underwear by C-IN2 and Andrew Christian, artfully constructed with seams or straps to make the most of a man’s, um, profile, has done extremely well, he added. “All the Wonderbra sort of technology for men - we sell tons of stuff like that.”
As they say, it’s all about packaging. For American Apparel, that means marketing that is a clash of squeaky clean and slightly raunchy. Picture an unshowered, unshaven guy in a pair of pink briefs with white piping, photographed amateur-style, and you get the idea. Using such imagery, American Apparel has sold more than a million of its briefs in the two years since they were introduced, according to Dov Charney, the line’s founder. “They’re one of our best-selling products now,” he said.
And the wacky Web site for Ginch Gonch (the name is taken from Canadian slang for underwear) offers a YouTube-style wedgie contest and scads of naughty double entendres. The racy-goofy approach is working: Ginch Gonch sold 1.8 million pairs of underwear last year at about $30 each, according to Jason Sutherland, the line’s owner, who said he expects to double that volume in 2007.
“They’re getting away from the old pasty colors,” said Maurice Webb, a infrastructure contractor and an Army veteran based in Iraq, who stumbled onto the Justus Boyz site when searching for new underwear. “They’ve got a lot of fun stuff now. They’re taking notice that there are stylish, daring people out there.”
At first the site - and name - made him nervous, but the desert camo briefs he bought were a hit. “I got a lot of compliments,” he said. “They’re more form-fitting, and they’re also more comfortable.”
His reaction would seem to be shared by many. From 2004 to 2006, sales of men underwear rose 5.3 percent, to 397 million pairs, according to NPD Group, which tracks clothing trends. The gains were from styles in patterns (up 23 percent, to 48 million pairs) and solid colors (also up 23 percent, to 156 million), including the blacks and grays that mainstream makers like Calvin Klein and Hanes added to their lines. Similarly, sales of traditional briefs were down while nontraditional styles - boxer briefs, bikinis and thong styles - were all up.
“It’s becoming very exciting,” said Marshal Cohen, the chief analyst at NPD. “For a long time it seemed like, if you wanted to wear briefs, you couldn’t have any personality.”
The big losers offsetting the gains? White underwear styles fell 9.4 percent in the last two years.
And because underwear is one of the few forms of men’s wear that women buy more of (for men) than men do, Mr. Cohen said the trend would likely continue as the boyfriends and husbands start to replacement-shop for themselves.
IT’S all a far cry from 1951, when C. Willett and Phillis Cunnington wrote, in “The History of Underclothes,” that “man has never used provocative underclothing.” The “plain prose” of men’s underwear, they said, was “in singular contrast to the poetical allurements worn by woman.”
How the sensational 1934 introduction of briefs - then called jock-style, Y-front or bathing-suit underwear because they were styled after a very brief French swimsuit - escaped their notice is puzzling. Especially given that the brief’s popularity (and its encoded meaning as hypermasculine attire) was cemented, in 1938, with the celebrity endorsement as the underwear of choice (in blue) of a nerdy yet steel-built reporter named Clark Kent. (How are the mighty fallen: old-school white Y-fronts recently got a more dubious superhero plug as the costume of Captain Underpants, the chubby middle-aged title character in a children’s books series.)
Just 25 years ago, Calvin Klein took aim at the underwear industry when he turned an Olympic pole-vaulter into his own sexed-up version of Michelangelo’s David, this time in white cotton briefs. Until he sold the company in 2002, Mr. Klein pushed the envelope with provocative campaigns, securing a spot for his Calvins among the top five best-selling underwear brands, where they remain in spite of (or because of) a far tamer marketing strategy.
Now Calvin Klein is the Goliath, and if the slingshots wielded today are more in the spirit of spitballs and water balloons, that’s the idea. This youthful version of masculinity is, while still sexy, far from the ripped and buffed torsos that became a cliché of men’s underwear packaging.
“To me, the man on the Calvin Klein package is the man I am not, and the man I cannot be,” said Mr. Charney of American Apparel. “You know, nerdy is in.”
Daniel Fogg, 27, a marketing manager in Portland who had shopped on Internet sites until he discovered Under U 4 Men, appreciates packaging that is less body-obsessed. “That’s one of the differences with the newer brands,” he said. “It’s not so oversexualized. It can be approached as something fun to shop for at the same time that you buy a pair of shoes or jeans.”
Department stores like Saks Fifth Avenue have heard the call, selling designer underwear from D&G and Dsquared alongside the collections, not in the underwear department. In the last two years Saks has doubled the brands of underwear it carries.
Though sales of specialty underwear were once driven by gay men, that has changed, even if they are still more-daring consumers of new styles. “It’s absolutely not a gay thing,” said Michael Macko, the men’s fashion director at Saks. “Straight guys want to be sexy, too.”
Countering another preconception, he added: “It’s not necessarily a young guy buying them. Who doesn’t want to dress younger? No one wants to think, ‘I want to look old and grumpy.’ They think, ‘I want to look younger and better.’ ”
Indeed, Mr. Cohen of NPD suggested that Viagra was helping to fuel the trend, putting guys who had been benched back in the underwear game. “It’s for young guys as well as the boomer consumer,” he said.
Bruce Steakley, 58, a nurse in McLean, Va., who has bought several colorful briefs from the International Jock Web site, agreed with the assessment. “People who once seemed older no longer do,” he said. In addition to a better fit and comfort, these styles, he added, “are just more fun and more attractive.”
In other words, you are only as old as your underwear.
TAGS
men underwear, underwear store, fashion, shop,
The end
Men underwear blog